WFH. WTF? How to make working from home…work.
Debbie Morrison • April 23, 2020

WFH. WTF? How to make working from home…work.


Tumultuous. Chaotic. Brutal. Existential. Whichever words you prefer, the past few months have been hugely challenging for businesses and employees all over the world. But amidst the continuing disruption and upheaval to the ways we all work, it’s worth remembering remote working was already experiencing a rapid rise long before Covid-19 came along – powered largely by the twin drivers of high-speed internet and workforce casualisation.


This is important. For while there’s nothing quite like Government-enforced lockdowns to turbo charge the number of Australians suddenly working from home (otherwise known as ‘WFH’), it means there are already plenty of tried and tested strategies to optimise the efficiency of socially-isolated workforces.


The good news is if you get it right the benefits can be significant too, global pandemic or not. Research conducted by Australian social analysts, McCrindle , found 55% of Australians report to being slightly or significantly more productive working from home than in an office environment – more than half! When given the choice, 78% Australians also expressed a desire to spend at least some of their time working from home, suggesting there are very real benefits in the space of employee morale, a powerful contributor to workplace efficiency.


Rapid change is hard.

The Covid-19 crisis has impacted almost every facet of life and business – and it’s happened very suddenly. Even for those not directly affected, there are indirect changes and uncertainties to be navigated every day. This calls for considerable adaptability on the behalf of individuals and heightened empathy from managers – qualities not everyone possesses in equal measure, as any HR person will attest. Hard as it is, try to remain ever-aware of this, and encourage your team members to do the same. Tread softly and listen closely. People are far more anxious than usual.


Minimise distractions.

Ask any freelancer. Arguably the greatest single threat to an effective WFH set-up is the constant risk of disruptions, however well intended they might be. Children, partners, social media and even pets can have a draining ‘stop-start’ effect on our focus and productivity. Try and set some boundaries around non-work contact and ideally create a dedicated workspace or room where these can be minimised.


Routine, routine, routine.

Humans, by nature, are creatures of habit. We like familiarity and routine. While you may not be physically in the office, you can still act as if you are. Create a consistent work schedule and stick to it. Start at the same time each morning. Block out your diary just as you normally would. Set reminders. Schedule Zoom meetings. But, perhaps most importantly, allow for quiet times in your day so you can actually get things done. Oh, and wear work clothes rather than staying your pyjamas all day!


Stay connected.

Physical isolation shouldn’t mean professional isolation. In fact, this should be avoided at all costs! While some employees might enjoy the solitude, many won’t. It’s essential to keep your team connected. The good news is technology can really help here. Video conferencing and cloud-based collaboration software is now easily accessible via desktops, laptops, notebooks and smartphones. Our strong advice is to embrace them all and use them often. Stronger connections drive stronger teams. If you are unsure of remote work best practices or require advice on managing remote teams Toptal offer a number of great resouce including learnings across all areas of remote work experience via The Suddently Remote Playbook. 


Stay active.

The concept of ‘active body, active mind’ is nothing new in the workplace. But, given the many added stresses we’re all facing right now, it’s arguably never been more important. While social isolation measures may mean we can’t pursue our favourite physical activities, we can still find ways to work up a sweat. Consider using your old commute time for some daily exercise each morning. Ride, run, stretch, do yoga…. walk the dog. You’ll feel better for it. And your work will most likely be better for it too.


Trust and empowerment.

Ultimately, whatever your business type, location or size, the one thing that sits at the heart of any successful WFH set-up is trust. Employers need to give this to their team by empowering them to work from home with confidence and respect (rather than suspicion). Experience shows the vast majority of employees will, in turn, repay that trust through their commitment, actions and outputs.


Just remember to get out of those pyjamas!

A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
A Farmer walking through a barn, using a laptop with cows eating hay nearby.
By John Elliott April 17, 2025
Australia’s meat sector is facing a leadership vacuum. Explore the hidden crisis behind staffing, succession, and ESG risk in food manufacturing.