Business as unusual. Re-engaging teams in a post-Covid-19 workplace.
Debbie Morrison • May 20, 2020

Business as unusual. Re-engaging teams in a post-Covid-19 workplace.


In the last few weeks there have been signs from both Federal and State Governments that Australia may soon start to emerge from the worst of the Covid-19 crisis. While there’s still much uncertainty – and no guarantee there won’t be more twists and turns – the roadmap for the easing of restrictions in coming months makes it an entirely prudent time for business managers to start thinking about how best to help their teams return to ‘normal’ when the time comes.


What is normal?

The first thing to do is try and form an understanding of what ‘normal’ will actually mean. What might a post-Covid19 world look like for your business and your workforce? This is no small task.


Of course, one thing the future will almost certainly involve is a range of additional workplace health and safety measures. But hand sanitiser, lift quotas and socially distanced desks are only small parts of a much bigger picture. Succeeding under your ‘new normal’ may require you to re-establish, redefine or even completely rewrite expectations that have shifted. Rebuilding disjointed client relationships is another task likely to require urgent attention. As is understanding changes to the behaviour of your competitors and, perhaps most critically, assessing any lingering psychological impacts on your team members and suppliers.


All of these areas, and many more no doubt, will need to be carefully considered well before forming any concrete idea of what your new ‘normal’ will be. So it’s best to get the wheels turning right now if you can, so you can hit the ground running.


Watch-outs

Turning specifically to your team, there are several things to be especially mindful of. As has been well analysed in the media in recent months – and by ourselves – spending such an extend period away from the office working remotely will have affected different employees in different ways, both positive and negative. For example, it’s highly likely some of your team may be very keen to keep working from home, at least in some capacity. Can this work? Or, perhaps more importantly, how can you make it work especially for key team members you don’t want to lose?


Another very real potential challenge could be re-engaging team members who’ve lost their usual focus and intensity, having spent long periods away from the energy of face-to-face team meetings and projects. How can you help them regain their motivation? One of the best strategies will likely be to quickly re-establish clear routines that bring your team/s together in positive and collaborative settings. Your creativity will be rewarded here.


Flexibility is everything.

Covid-19 has already presented the world with one of its greatest tests of resilience since WW2 – and this no doubt will continue long after offices have reopened and the economy starts whirring back to life. The key is to stay the course. Keep doing what you’ve been doing. Stay vigilant. Keep communicating. Be flexible. Lead with optimism and energy. But, above all, have empathy. Lots and lots of empathy.


 

A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
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By John Elliott April 17, 2025
Australia’s meat sector is facing a leadership vacuum. Explore the hidden crisis behind staffing, succession, and ESG risk in food manufacturing.