As the FMCG industry becomes ever more consumer-centric, the traditional monolithic structure of retail and merchandise business units has slowly eroded in value. This reality was tested during the COVID-19 pandemic, where retail businesses had to rapidly reallocate their resources to the products that consumers needed the most, as less-essential products and services fell in importance. 

In the post-pandemic, recessional landscape, customer sentiments have shifted towards value as the key driver in consumer decision making.

E-commerce has also changed the way people shop, adding to the challenge of meeting customer expectations.

Category Management is now the optimal way of handling groups of products, treating each consumer category as its own business unit with its own challenges, strategies, and goals.

The emphasis is on understanding how each product category must be approached to optimise for user preferences, and in designing merchandising strategies to improve the customer experience.

ELR Executive has appointed several category management executives to the management teams of Australia’s FMCG businesses. Our recruitment team has extensive expertise in identifying and assessing the top retail and merchandising talent in the sector.

By drawing from a large available pool of candidates and working closely with you to determine your management needs, we’ll be able to identify and select the executives who will truly bring value to your company’s retail efforts.