Beyond Hiring: The Power of Data in Crafting the Future of FMCG Leadership
Debbie Morrison • February 15, 2024

The seismic shift towards data-driven decision-making is not just a trend; it's revolutionising how we identify, assess, and select the leaders of tomorrow. At the heart of this transformation lies the potent combination of Artificial Intelligence (AI) and analytics, tools that are reshaping the very fabric of executive search.


The Power of Data in Executive Search

The premise is straightforward yet profound: In a world inundated with information, the ability to sift through, analyse, and draw meaningful insights from data is invaluable. For executive search firms, this capability ensures a more strategic, efficient, and ultimately successful placement of top-tier talent. But what does this data-driven approach entail, and why is it so crucial in identifying exceptional leadership talent?


Leveraging Data and AI in Recruitment

AI and data analytics serve as the linchpins of modern recruitment tools, offering unprecedented precision in CV screening and interview transcript analysis. These technologies enable firms to parse through thousands of candidate profiles, identifying those with the precise skill sets and potential for leadership that FMCG companies require. This meticulous matching process is not just about efficiency; it enhances the quality of hires by minimising biases, promoting diversity, and ensuring a fit not just for the role today, but for the challenges of tomorrow.


The Dual Role of Data for Executives and Search Firms

The parallels between leveraging data for executive decision-making and its application in executive search are striking. Just as a data-driven CFO navigates the complex interplay of financial, operational, and strategic factors to steer their organisation towards sustainable growth, so too does a data-informed executive search firm navigate the vast talent pool to pinpoint the leaders who can guide an organisation to its strategic objectives.


The Synergy of Data and Human Insight

While the advantages of a data-driven approach are manifold—speed, accuracy, and a broader talent pool—it's crucial to recognize that data and AI do not replace the nuanced skills and expertise of specialist executive search professionals. Instead, they enhance the process, enabling faster, more informed decision-making from a wider array of potential candidates. This synergy allows search firms to provide their clients with not just any leaders, but the right leaders for their specific challenges and aspirations.


Understanding Market Trends and Competitor Analysis

Incorporating data-driven market insights into the strategic executive talent planning and acquisition process extends far beyond the hiring phase. It encompasses understanding market trends, competitor analysis, and the evolving demands of the FMCG sector to not only attract top-tier talent but also to retain and nurture this talent effectively. This holistic approach ensures that organisations are not just reactive but proactive in their talent management strategies, positioning themselves for long-term success and sustainability.


Leveraging Market Insights

The FMCG sector, known for its rapid pace and high competition, is also subject to evolving consumer preferences and technological advancements. Data-driven market insights allow firms to anticipate these changes, understanding how they impact the skills and leadership qualities needed for tomorrow's leaders. For example, an analysis might reveal a growing demand for leaders who can drive digital transformation or implement sustainable practices, shaping the criteria for future executive searches.


Competitor Analysis

Data analytics can also provide valuable insights into competitors' talent strategies, offering a benchmark for what successful leadership looks like within the industry. This information is critical for organisations aiming to not only match but exceed their competitors' capabilities. By understanding the leadership profiles, cultural fit, and strategic priorities of successful competitors, firms can refine their own talent acquisition and development strategies to ensure they attract and retain individuals who can provide a competitive edge.



Real-World Impact: Statistics Speak

Recent studies underscore the effectiveness of data-driven recruitment. A report by LinkedIn reveals that 55% of talent professionals globally are now prioritising data-driven decision-making to enhance recruitment efficiency and outcomes. Moreover, companies embracing data-driven recruitment strategies report a 75% improvement in their recruiting efficiency and a significant boost in the quality of candidates they attract (source: LinkedIn Talent Solutions, 2023).


Advantages for Employers

For employers, the implications are clear. The integration of data analytics and AI into the executive search process not only speeds up recruitment but ensures that the selected candidates are the best fit for their strategic goals and organisational culture. This leads to stronger leadership teams, reduced turnover, and, ultimately, a competitive edge in the fast-paced FMCG sector. 


Talent Retention and Development

The benefits of a data-driven approach extend into executive talent retention and development, areas crucial for maintaining a competitive advantage in the FMCG sector. By analysing data on executive performance, engagement, and career progression, organisations can identify patterns and predictors of retention and high performance. This enables the creation of personalised development programs, targeted retention strategies, and a deeper understanding of the leadership qualities that correlate with long-term success in the company.


Strategic Workforce Planning

Data-driven insights support strategic workforce planning by forecasting future talent needs and identifying potential skill gaps before they become critical. This foresight allows organisations to develop internal talent, source new skills proactively, and ensure that the leadership pipeline is aligned with the strategic direction of the business. For instance, if data indicates a shift towards e-commerce, organisations can prioritise the acquisition and development of digital leadership skills.


Enhancing Diversity and Inclusion

A data-informed approach also enhances diversity and inclusion efforts in executive search and talent management. By analysing data on the demographic makeup of the leadership team and workforce, companies can identify areas of underrepresentation and develop targeted strategies to address these gaps. This not only ensures compliance with increasing regulatory requirements but also enhances organisational resilience, innovation, and market understanding by bringing diverse perspectives to the leadership table.


Continuous Learning and Adaptation

Finally, a data-driven strategy facilitates continuous learning and adaptation in the talent management process. By regularly analysing outcomes, such as the success rate of placements, performance of hires, and the impact of leadership changes on business performance, organisations can refine their executive search and talent management strategies over time. This iterative process ensures that the approach remains aligned with the changing needs of the business and the market, driving sustained success.


The Future of Executive Search

As we look to the future, the role of data in shaping the landscape of executive recruitment cannot be overstated. Firms such as ELR Executive that harness the full potential of this data-driven revolution will not only lead the way in executive search but will also play a pivotal role in shaping the leadership of the world's leading companies.


The fusion of AI and data analytics with the human expertise of executive search professionals offers a compelling blueprint for the future of leadership acquisition. It's a partnership that promises not just to fill leadership roles but to forge the path for companies to navigate the complexities of the modern business environment successfully.

For those in leadership positions within the FMCG sector, the message is clear: Embrace the data-driven revolution, and secure your place at the forefront of tomorrow's executive leadership landscape by partnering with a data-driven executive search firm.


By John Elliott June 6, 2025
On paper, they were fully resourced. No complaints logged. No formal red flags. Delivery metrics holding steady. But behind closed doors, the signs were there. Delays. Fatigue. Silence in meetings where pushback used to live. And a growing sense that key people were leaning out, emotionally, if not yet physically. When the cracks finally showed, the conclusion was predictable: “We need more people.” But that wasn’t the real problem. The problem was trust. And most organisations never see it until it’s too late. The Hidden Cost of Disengagement In Gallup’s 2023 global workplace report , only 23% of employees worldwide reported being actively engaged at work. A staggering 59% identified as “quiet quitting”, psychologically detached, going through the motions, doing only what their job description demands. Source: Gallup Global Workplace Report 2023 Disengagement is expensive. But it’s also quiet. It doesn’t show up on a balance sheet. It doesn’t send a Slack message. Disengagement isn’t new, just silenced. And in executive teams, it looks different. It looks like polite agreement in strategy meetings. It looks like leaders shielding their teams from unrealistic demands, instead of confronting the system causing them. It looks like performance metrics still being met… while people emotionally check out. The issue isn’t always capability. It’s safety. Psychological, political, and professional. Many senior leaders don’t raise concerns, not because the problem isn’t real, but because they don’t believe they’ll be heard, supported, or protected if they do. And this is where the failure begins. The Leadership Lie No One Talks About We talk a lot about leadership capability. About experience, commercial acumen, execution strength. But we don’t talk enough about context. Every leadership hire walks into a culture they didn’t create. They inherit unwritten rules, quiet alliances, and legacy power structures. If those dynamics are broken, or if trust is fractured at the top, no amount of capability will compensate. According to a 2022 Deloitte mid-market survey, 64% of executives said culture was their top strategic priority. But only 27% said they actually measured it in a meaningful way. We say culture matters. But we rarely structure around it. And so new leaders walk in with pressure to perform, but little real insight into what the role will cost them emotionally, politically, or personally. We Don’t Hire for Trust. And It Shows. In executive search, the conversation is often dominated by pedigree and “fit.” But fit is often a euphemism for sameness. And sameness doesn't build trust, it maintains comfort. We rarely ask: Does this leader know how to build trust vertically and horizontally? Can they operate in a low-trust environment without becoming complicit? Will they challenge inherited silence, or unconsciously uphold it? Instead, we hire for confidence and clarity, traits that often mask what’s broken, rather than reveal it. And when those hires fail? We call it a mismatch. Or we cite the usual: “lack of alignment,” “wasn’t the right time,” “they didn’t land well with the team.” But the truth is often uglier: They were never set up to succeed. And no one told them until it was too late. The Cultural Infrastructure Is Missing One of the most damaging myths in leadership hiring is that great leaders will “make it work.” That if they’re tough enough, experienced enough, skilled enough, they’ll overcome any organisational dysfunction. But high-performance isn’t just personal. It’s systemic. It requires psychological safety. A clear mandate. The backing to make hard decisions. The freedom to speak the truth before it becomes a PR problem. When that infrastructure isn’t there, when the real power dynamics are unspoken, good leaders stop speaking too. And the silence spreads. What Trust Breakdown Really Looks Like Often, the signs of a trust breakdown don’t show up in dramatic ways. They surface subtly in patterns of underperformance that are easy to misread or excuse. You start to notice project delays, but no one flags the root cause. Teams keep things moving, quietly compensating for the bottlenecks rather than surfacing them. Not because they’re careless, but because they’ve learned that early honesty doesn’t always earn support. New leaders hesitate to make bold calls. Not because they lack conviction, but because the last time they did, they were left exposed. Board reports look flawless. Metrics track nicely. But spend five minutes on the floor, and the energy tells a different story. These are not resource issues. They’re relationship issues. And the data backs it. According to Gallup’s 2023 State of the Global Workplace report , just 23% of employees worldwide are actively engaged. Worse, around 60% are “quiet quitting.” That’s not just disengagement. It’s people doing only what’s safe, only what’s required, because trust has quietly eroded. Gallup also found that managers account for 70% of the variance in team engagement, a staggering figure that reinforces just how pivotal leadership trust is. When people don’t feel psychologically safe, they shut down. Not dramatically. Quietly. Invisibly. What’s breaking isn’t the org chart. It’s the ability to speak plainly and be heard. And by the time it’s visible? The damage is already done, and someone calls for a restructure. “Low engagement is estimated to cost the global economy $8.8 trillion, 9% of global GDP.” Gallup, State of the Global Workplace 2023 So What’s the Real Takeaway? If you’re seeing performance issues, before you jump to headcount, ask a different question: Do the leaders in this business feel safe enough to tell the truth? Because if they don’t, the data you’re reading isn’t real. And if they do, but you’re not acting on it, then they’ll stop telling you. Leadership doesn’t fail in obvious ways anymore. It fails in the gap between what people know and what they’re allowed to say. And the price of that silence? Missed opportunity. Reputational damage. Cultural decay. Sometimes, the problem isn’t who you hired. It’s what you’ve made it unsafe to say.
By John Elliott May 27, 2025
Why Culture Decay in FMCG Is a Silent Threat to Performance It doesn’t start with resignations. It starts with something much quieter. A head of operations stops raising small problems in weekly meetings. A sales lead no longer defends a risky new SKU. A team member who used to push ideas now just delivers what they’re asked. Nothing breaks. Nothing explodes. It just... slows. And from the outside, everything still looks fine. The illusion of stability In food and beverage manufacturing, where teams run lean and pressure is constant, performance often becomes the proxy for culture. If products are shipping, if margins are intact, if reviews are clean, the assumption is: we're good. But that assumption is dangerous. According to Gallup's 2023 global workplace report, only 23% of employees worldwide are actively engaged, while a staggering 59% are "quiet quitting ", doing just enough to get by, with no emotional investment. And in Australia? Engagement has declined three years in a row. In a mid-market FMCG business, those numbers rarely show up on dashboards. But they show up in other ways: New ideas stall at the concept phase Team members stop challenging assumptions Execution becomes rigid instead of agile Everyone is "aligned" but no one is energised And by the time the board sees a drop in revenue, the belief that once drove the business is already gone. The emotional cost of cultural silence One thing we don’t talk about enough is what this does to leadership. When energy drains, leaders often become isolated. Not because they want to be, but because the organisation has lost the instinct to challenge, question, or stretch. I’ve seen CEOs second-guessing themselves in rooms full of agreement. Seen GMs miss red flags because nobody wanted to be "the problem". Seen founders mistake quiet delivery for deep buy-in. The emotional toll of unspoken disengagement is real. You’re surrounded by people doing their jobs. But no one’s really in it with you. And eventually, leaders stop stretching too. We train people to disengage without realising it Here’s the contradiction that most organisations won’t admit: We say we want initiative, but we reward obedience. The safest people get promoted The optimists get extra work The truth-tellers get labelled difficult So people learn to conserve energy. They learn not to challenge ideas that won’t land. They learn not to flag risks that won’t be heard. And over time, they stop showing up with their full selves. This isn't resistance. It's protection. And it becomes the default when innovation is punished, risk isn't buffered, and "alignment" becomes code for silence. Boards rarely see it in time Boards don’t ask about belief. They ask about performance. But belief is what drives performance. When culture begins to fade, it doesn't look like chaos. It looks like calm. It looks like compliance. But underneath, the organisation is hollowing out. By the time a board notices the energy is gone, it’s often because the financials have turned, and by then, the people who could've helped reverse the trend have already left. In a 2022 Deloitte study on mid-market leadership, 64% of executives said culture was their top priority, yet only 27% said they measured it with any rigour . If you don’t track it, you won’t protect it. And if you don’t protect it, don’t be surprised when it disappears. The real risk: you might not get it back Here’s what no one likes to admit: Not all cultures recover. You can try rebrands. You can run engagement campaigns. You can roll out leadership frameworks and off-sites and feedback platforms. But if belief has been neglected for too long, the quiet ones you depended on, the culture carriers, the stretchers, the informal leaders, they’re already checked out. Some have left. Some are still there physically but not emotionally. And some have started coaching others to play it safe. Once that happens, you're not rebuilding. You're replacing. So what do you do? Don’t listen for noise. Listen for absence. Absence of challenge. Absence of stretch. Absence of belief. Ask yourself: When was the last time someone in the business pushed back? Not rudely, but bravely? When did someone offer an idea that made others uncomfortable? When did a leader admit they were unsure and ask for help? Those are your indicators. Because healthy culture isn’t silent. It’s alive. It vibrates with tension, disagreement, contribution and care. If everything looks fine, but no one’s really leaning in? That’s your problem. And by the time it shows up in the numbers,t might already be too late.