Talent Acquisition: Internal Strategies vs. Executive Search Partnerships in Australia's Beverage Industry
Debbie Morrison • March 18, 2024

The beverage industry in Australia is experiencing a renaissance of sorts, propelled by shifts in consumer preferences toward health, sustainability, and innovation. As we navigate through 2024, the challenges of rapid market expansion and evolving consumer expectations present a unique set of challenges for executive recruitment in this vibrant sector.


Addressing the Unique Hiring Challenges in Australia's Beverage Industry

Navigating Growth and Innovation

The International Food Information Council (IFIC) forecasts that 2024 will spotlight functional beverages, with a significant uptick in botanicals and products supporting emotional wellbeing. With 74% of Americans, and a similar trend observed in Australians, believing in the substantial impact of food and beverages on their mental and emotional wellbeing, the Australian beverage industry is at the forefront of integrating these insights into product innovation. 


Regulatory and Quality Assurance Expertise

With organic beverages becoming increasingly popular due to their health benefits and lack of synthetic additives, executives in this space must possess not just a cursory understanding of organic certification and regulatory compliance but a deep, actionable knowledge to ensure product quality and authenticity. For employers, especially small to mid-sized brands or start-ups, the imperative of attracting and enticing executives with this blend of expertise, particularly those from the market leaders is critical.


Health and Sustainability Focus

Beyond the necessity of innovative products that meet strict regulatory and quality controls, the consumer shift towards products that align with health consciousness and environmental sustainability is fast becoming a movement. Anticipating and meeting the demands of more health-focused and environmentally conscientious consumers requires leaders who not only understand but are passionate about driving forward these values in product development and company ethos.


Strategic Product Development and Market Demands

The demand for eco-friendly packaging and premium, diverse organic beverage offerings is shaping strategic product development within the industry. Executives must be able to navigate these demands, understanding the nuances of market trends and consumer expectations. Yet for brands seeking to appoint senior management and executive leadership, the talent pool of industry professionals anticipating and responding to these emerging consumer preferences by innovatively developing quality, healthy product lines that satisfy regulatory controls in a way that is sustainable and environmentally friendly is small. So how do beverage brands ensure their executive leadership teams are equipped to steer this rapidly changing terrain?


The Impact on Executive-Level Talent Attraction

The unique challenges presented by the beverage industry's focus on health, sustainability, and regulatory compliance impact the talent attraction process significantly. According to LinkedIn’s January 2024 Jobs on the Rise report, 76% of Australians are considering a new role, indicating a volatile employment market ripe with opportunities but also challenges in retaining and attracting executive-level talent. 


This volatility extends to the recruitment landscape for executive talent in Australia's beverage industry, making it more competitive and complex than ever, particularly in the wake of market stabilisation. With an overwhelming majority of Australians open to new opportunities, such market dynamics are not necessarily favourable for attracting the right talent so the imperative for beverage companies to differentiate themselves cannot be overstated. The allure of traditional compensation is also waning in favour of roles offering a synthesis of personal life values, purposeful work and inclusivity. In this context, executive search firms stand out as pivotal allies for businesses aiming to navigate the intricate demands of consumer preferences, digital innovation, regulatory compliance, and sustainability.


Internal Hiring vs. Engaging an Executive Search Firm

The Cost-Benefit Analysis of Each Approach

Given the complex landscape, businesses must conduct a thorough cost-benefit analysis when deciding between internal recruitment and engaging an executive search firm. While internal promotions can boost morale and reduce onboarding times, they may lack the specific skill sets required to navigate the industry's unique challenges. 


Executive search firms bring a bespoke approach to talent acquisition, which is particularly advantageous in the fast-evolving beverage industry. These firms excel in reaching passive candidates—high-calibre professionals who are not actively seeking new roles but could be the perfect fit for your organisation's strategic goals. The expertise and broad networks of these firms allow them to identify and attract talent that remains invisible to internal HR teams' conventional recruitment strategies.


Expertise, Resources, and Strategic Importance

Deciding whether to search internally or externally for executive talent depends largely on the organisation's existing resources, networks, and the strategic importance of the role. The current market condition, highlighted by a tight labour market with unemployment below 4% and high competition for skilled leaders, underscores the need for a strategic approach to executive-level recruitment.


The Case for Executive Search Firms in the Beverage Industry

Today's beverage market is characterised by a rapid shift towards functional beverages, botanicals, and products designed to enhance well-being. Meeting these nuanced consumer preferences requires leaders who not only understand market trends but can also anticipate and innovate ahead of them. Executive search firms specialise in identifying individuals with a proven track record of such foresight and innovation, going beyond traditional metrics to assess a candidate's potential to drive growth and adaptation in an ever-changing market landscape.


Specialist executive search firms benefit from deep market insights and extensive networks and can offer significant advantages, especially when looking for executive candidates with specific skills in regulatory compliance, sustainability practices, and innovation in the beverage industry. Executive search firms excel in finding candidates with these niche skills, offering businesses a strategic advantage. These firms can navigate the competitive landscape effectively, presenting a compelling narrative to potential candidates about your company's vision, values, and strategic objectives.


Driving Innovation: Best Practices from Industry Leaders

Innovative leaders in Australia's beverage industry are setting the pace, leveraging technology, and prioritising sustainability and health. But innovation isn’t just about new products. The digital transformation sweeping across industries presents both challenges and opportunities for the beverage sector. From leveraging AI for product development to harnessing data analytics for consumer insights, the need for digital literacy at the executive level has never been more critical. Executive search firms can pinpoint leaders with the necessary digital acumen, ensuring that your company not only stays competitive but also leads in the adoption of new technologies. The key to their success lies in a clear vision, strategic agility, and a commitment to fostering a culture that embraces change and innovation.


Rethinking Executive Search and Talent Acquisition

The executive search and talent acquisition process in Australia's beverage industry often requires a nuanced, strategic approach that aligns with the beverage sector's unique challenges and opportunities. By understanding the aspirations of executive candidates in 2024, focusing on work-life integration, purpose-driven roles, and the importance of technology and innovation, organisations can build a stronger, more resilient leadership team capable of navigating the complexities of the modern market.


As we look to the future, it's clear that the beverage industry in Australia will continue to evolve, driven by consumer demands for health, sustainability, and innovation. By carefully considering the approach to executive recruitment, whether through internal channels or by partnering with an executive search firm, businesses can ensure they are well-positioned to meet the challenges of today and seize the opportunities of tomorrow.


By John Elliott June 6, 2025
On paper, they were fully resourced. No complaints logged. No formal red flags. Delivery metrics holding steady. But behind closed doors, the signs were there. Delays. Fatigue. Silence in meetings where pushback used to live. And a growing sense that key people were leaning out, emotionally, if not yet physically. When the cracks finally showed, the conclusion was predictable: “We need more people.” But that wasn’t the real problem. The problem was trust. And most organisations never see it until it’s too late. The Hidden Cost of Disengagement In Gallup’s 2023 global workplace report , only 23% of employees worldwide reported being actively engaged at work. A staggering 59% identified as “quiet quitting”, psychologically detached, going through the motions, doing only what their job description demands. Source: Gallup Global Workplace Report 2023 Disengagement is expensive. But it’s also quiet. It doesn’t show up on a balance sheet. It doesn’t send a Slack message. Disengagement isn’t new, just silenced. And in executive teams, it looks different. It looks like polite agreement in strategy meetings. It looks like leaders shielding their teams from unrealistic demands, instead of confronting the system causing them. It looks like performance metrics still being met… while people emotionally check out. The issue isn’t always capability. It’s safety. Psychological, political, and professional. Many senior leaders don’t raise concerns, not because the problem isn’t real, but because they don’t believe they’ll be heard, supported, or protected if they do. And this is where the failure begins. The Leadership Lie No One Talks About We talk a lot about leadership capability. About experience, commercial acumen, execution strength. But we don’t talk enough about context. Every leadership hire walks into a culture they didn’t create. They inherit unwritten rules, quiet alliances, and legacy power structures. If those dynamics are broken, or if trust is fractured at the top, no amount of capability will compensate. According to a 2022 Deloitte mid-market survey, 64% of executives said culture was their top strategic priority. But only 27% said they actually measured it in a meaningful way. We say culture matters. But we rarely structure around it. And so new leaders walk in with pressure to perform, but little real insight into what the role will cost them emotionally, politically, or personally. We Don’t Hire for Trust. And It Shows. In executive search, the conversation is often dominated by pedigree and “fit.” But fit is often a euphemism for sameness. And sameness doesn't build trust, it maintains comfort. We rarely ask: Does this leader know how to build trust vertically and horizontally? Can they operate in a low-trust environment without becoming complicit? Will they challenge inherited silence, or unconsciously uphold it? Instead, we hire for confidence and clarity, traits that often mask what’s broken, rather than reveal it. And when those hires fail? We call it a mismatch. Or we cite the usual: “lack of alignment,” “wasn’t the right time,” “they didn’t land well with the team.” But the truth is often uglier: They were never set up to succeed. And no one told them until it was too late. The Cultural Infrastructure Is Missing One of the most damaging myths in leadership hiring is that great leaders will “make it work.” That if they’re tough enough, experienced enough, skilled enough, they’ll overcome any organisational dysfunction. But high-performance isn’t just personal. It’s systemic. It requires psychological safety. A clear mandate. The backing to make hard decisions. The freedom to speak the truth before it becomes a PR problem. When that infrastructure isn’t there, when the real power dynamics are unspoken, good leaders stop speaking too. And the silence spreads. What Trust Breakdown Really Looks Like Often, the signs of a trust breakdown don’t show up in dramatic ways. They surface subtly in patterns of underperformance that are easy to misread or excuse. You start to notice project delays, but no one flags the root cause. Teams keep things moving, quietly compensating for the bottlenecks rather than surfacing them. Not because they’re careless, but because they’ve learned that early honesty doesn’t always earn support. New leaders hesitate to make bold calls. Not because they lack conviction, but because the last time they did, they were left exposed. Board reports look flawless. Metrics track nicely. But spend five minutes on the floor, and the energy tells a different story. These are not resource issues. They’re relationship issues. And the data backs it. According to Gallup’s 2023 State of the Global Workplace report , just 23% of employees worldwide are actively engaged. Worse, around 60% are “quiet quitting.” That’s not just disengagement. It’s people doing only what’s safe, only what’s required, because trust has quietly eroded. Gallup also found that managers account for 70% of the variance in team engagement, a staggering figure that reinforces just how pivotal leadership trust is. When people don’t feel psychologically safe, they shut down. Not dramatically. Quietly. Invisibly. What’s breaking isn’t the org chart. It’s the ability to speak plainly and be heard. And by the time it’s visible? The damage is already done, and someone calls for a restructure. “Low engagement is estimated to cost the global economy $8.8 trillion, 9% of global GDP.” Gallup, State of the Global Workplace 2023 So What’s the Real Takeaway? If you’re seeing performance issues, before you jump to headcount, ask a different question: Do the leaders in this business feel safe enough to tell the truth? Because if they don’t, the data you’re reading isn’t real. And if they do, but you’re not acting on it, then they’ll stop telling you. Leadership doesn’t fail in obvious ways anymore. It fails in the gap between what people know and what they’re allowed to say. And the price of that silence? Missed opportunity. Reputational damage. Cultural decay. Sometimes, the problem isn’t who you hired. It’s what you’ve made it unsafe to say.
By John Elliott May 27, 2025
Why Culture Decay in FMCG Is a Silent Threat to Performance It doesn’t start with resignations. It starts with something much quieter. A head of operations stops raising small problems in weekly meetings. A sales lead no longer defends a risky new SKU. A team member who used to push ideas now just delivers what they’re asked. Nothing breaks. Nothing explodes. It just... slows. And from the outside, everything still looks fine. The illusion of stability In food and beverage manufacturing, where teams run lean and pressure is constant, performance often becomes the proxy for culture. If products are shipping, if margins are intact, if reviews are clean, the assumption is: we're good. But that assumption is dangerous. According to Gallup's 2023 global workplace report, only 23% of employees worldwide are actively engaged, while a staggering 59% are "quiet quitting ", doing just enough to get by, with no emotional investment. And in Australia? Engagement has declined three years in a row. In a mid-market FMCG business, those numbers rarely show up on dashboards. But they show up in other ways: New ideas stall at the concept phase Team members stop challenging assumptions Execution becomes rigid instead of agile Everyone is "aligned" but no one is energised And by the time the board sees a drop in revenue, the belief that once drove the business is already gone. The emotional cost of cultural silence One thing we don’t talk about enough is what this does to leadership. When energy drains, leaders often become isolated. Not because they want to be, but because the organisation has lost the instinct to challenge, question, or stretch. I’ve seen CEOs second-guessing themselves in rooms full of agreement. Seen GMs miss red flags because nobody wanted to be "the problem". Seen founders mistake quiet delivery for deep buy-in. The emotional toll of unspoken disengagement is real. You’re surrounded by people doing their jobs. But no one’s really in it with you. And eventually, leaders stop stretching too. We train people to disengage without realising it Here’s the contradiction that most organisations won’t admit: We say we want initiative, but we reward obedience. The safest people get promoted The optimists get extra work The truth-tellers get labelled difficult So people learn to conserve energy. They learn not to challenge ideas that won’t land. They learn not to flag risks that won’t be heard. And over time, they stop showing up with their full selves. This isn't resistance. It's protection. And it becomes the default when innovation is punished, risk isn't buffered, and "alignment" becomes code for silence. Boards rarely see it in time Boards don’t ask about belief. They ask about performance. But belief is what drives performance. When culture begins to fade, it doesn't look like chaos. It looks like calm. It looks like compliance. But underneath, the organisation is hollowing out. By the time a board notices the energy is gone, it’s often because the financials have turned, and by then, the people who could've helped reverse the trend have already left. In a 2022 Deloitte study on mid-market leadership, 64% of executives said culture was their top priority, yet only 27% said they measured it with any rigour . If you don’t track it, you won’t protect it. And if you don’t protect it, don’t be surprised when it disappears. The real risk: you might not get it back Here’s what no one likes to admit: Not all cultures recover. You can try rebrands. You can run engagement campaigns. You can roll out leadership frameworks and off-sites and feedback platforms. But if belief has been neglected for too long, the quiet ones you depended on, the culture carriers, the stretchers, the informal leaders, they’re already checked out. Some have left. Some are still there physically but not emotionally. And some have started coaching others to play it safe. Once that happens, you're not rebuilding. You're replacing. So what do you do? Don’t listen for noise. Listen for absence. Absence of challenge. Absence of stretch. Absence of belief. Ask yourself: When was the last time someone in the business pushed back? Not rudely, but bravely? When did someone offer an idea that made others uncomfortable? When did a leader admit they were unsure and ask for help? Those are your indicators. Because healthy culture isn’t silent. It’s alive. It vibrates with tension, disagreement, contribution and care. If everything looks fine, but no one’s really leaning in? That’s your problem. And by the time it shows up in the numbers,t might already be too late.