A Professional Roadmap: the secret to reaching your career goals
Debbie Morrison • November 4, 2020

A Professional Roadmap: the secret to reaching your career goals


Every time you hop in the car you have a destination in mind, right? While it’s pretty logical that you need to know where you’re going in order to get there, many of us overlook the same approach when it comes to our careers and reaching our professional goals. 


Just like driving, knowing your destination guides pretty much all of your decisions – from planning the best route, knowing how much time you’ll need and even making sure you have enough petrol (and snacks) to last the journey. Without some kind of roadmap – be it formal or informal – you may end up ‘lost on the roadside’ wondering where on earth you are and how on earth you got there!


Here are some of the key things we suggest every employee keeps in mind when formulating their own professional roadmap:


1. Define your career goals . Start by defining what that ‘success’ actually looks like for you. What are you trying to achieve and, perhaps more importantly, why? Business success? Career progression? More money? More time with your family and friends? Whatever it is and whatever your motivations, be as specific and measurable as possible. By all means have an end destination in mind, but also outline some of the key professional milestones along the way – say, every 12 months – and ideally include a time-frame as this will help to steer many of your future decisions.


2. Make your goals attainable. It’s essential your goals are obtainable, both in terms of what you want to achieve and also how long you give yourself to do it. By all means you should try to stretch yourself. But if your objectives are simply too hard to achieve, your motivation levels can quickly wane. Experience shows us time and again that unrealistic professional goals are a recipe for disappointment.


3. Make your goals visible. Large or small, professional goals can be hugely motivating, so don’t hide them away! Pin them to your desktop, your office wall, stick them on your fridge at home, set yourself weekly reminders on your smartphone. Keep them top of mind and you’ll stay a lot more focused.

 

4. Identify obstacles. Removing potential barriers, or finding detours around them, is another key strategy on your success journey. What’s held you back professionally in the past? External influences? Bad habits? Unhelpful attitudes? Skillset gaps? Don’t let history repeat itself. Put plans in place to prevent things that may have hindered your career progress in the past.


5. Share the load. You might think the best way to achieve your professional goals is on your own. It makes sense in theory. But, in reality, many people find sharing their goals is hugely helpful. Do you have a workplace mentor or respected colleague you can use as a sounding board from time to time? Even if there isn’t someone you can work with directly, at least tell a few close friends who can provide you with motivation and encouragement along the way. Making them aware of your career goals will also help to keep you more accountable – a good thing!


6. Be persistent. Regardless of how well you perform each of the above steps, there will inevitably still be setbacks and unexpected detours on your professional journey. The important thing is – don’t give up. Learn from your setbacks and mistakes, recalibrate and even change routes if you need to, but keep moving forward. Professional success is rarely easy or straight forward, but it’s certainly worth it.


Contact ELR Executive for information on how we can assist you in your career success.


A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
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By John Elliott April 17, 2025
Australia’s meat sector is facing a leadership vacuum. Explore the hidden crisis behind staffing, succession, and ESG risk in food manufacturing.