Perfectly imperfect
Debbie Morrison • January 11, 2021

Perfectly imperfect.


Why the ideal candidate mightn’t always seem ideal at first.

No-one aspires for mediocrity in business. But while it’s great to have high standards, it’s important to stop and ask yourself, how high is too high?


Time and again we see employers set the bar so unattainably high that even potentially great job candidates have little hope of clearing it. Baulked by a perception of unrealistic expectations, many walk away and look elsewhere. While others never even apply in the first place.


Despite what plenty of so-called HR experts may try to tell you, at ELR Executive we believe there’s no such thing as ‘the perfect candidate’. But that doesn’t mean there aren’t plenty of great ones. The sooner you make this subtle change in recruitment mindset, the better your chances of finding them will be!


Not perfect…yet.

Often the quest for the ‘perfect’ candidate sees employers overlook fantastic candidates who are already within their business. Maybe the person is a little less senior than you were thinking. Or perhaps they’re inexperienced in some facets of the role to be filled. Question is, with some training and mentoring, could they turn out to be the best candidate for the role? Often the answers is, yes. Of course, the added bonus of recruiting from within your team is it can significantly reduce recruitment costs.


Ask an expert.

If you are recruiting externally, do you have the right people to find you the best candidate? Many employers like to control the process by keeping things in house, especially for senior and/or strategically critical roles. But sometimes it’s far more cost-effective, and successful, to outsource the recruitment process to a specialised recruitment consultancy who can devote the time, energy and skills the role deserves.


Better job descriptions, better candidates.

This seems obvious, right? Sadly plenty of great candidates are lost due to incomplete, unclear or intimidating job descriptions that, frankly, scare them away. Getting the job description right is critical to finding the most suitable candidate. By all means be accurate, but also be realistic about the type of person you need, the culture of your company and the environment they’ll be working in. Also make sure you’re advertising on the right job site/s for the role.


Know what you’re looking for.

Hand-in-hand with an accurate job description is having a clear idea of the type of candidate you need (and want) for your role. This will come in handy both when screening resumes and also during interviews. While a candidate may not fit your ‘perfect’ profile 100%, can they be mentored or moulded? It’s also important to separate mandatory skills, qualifications and qualities from those which are ‘nice to have.’


Beware the ‘perfect’ interviewee.

There’s plenty of research to suggest candidates are rarely their true selves in job interviews. Whether it’s due to nerves, experience, coaching or just their personality, some people interview a whole lot better than others, so be careful. You’re looking for a great candidate, not just a great interviewee.


Hesitation can be an indication.

Even if you think you’ve found the ‘perfect’ candidate, things can unravel quickly, especially at the negotiation stage. If they’re slow to sign and return their contract, or have gone unusually quiet, it’s essential to ask yourself why? By all means concerns should be discussed and addressed, but unexplained hesitations up front are often an indicator for commitment issues later. While frustrating to lose a good candidate at such a late stage, it’s always better to find out before they start.


Keeping a great candidate.

Perhaps the only thing more frustrating than losing a great candidate before they sign, is losing them at the end of the trial period because of a poor onboarding experience. It’s so important to provide good structures to ensure they feel welcome and supported in their new role – or you may be back to square one again!


A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
A Farmer walking through a barn, using a laptop with cows eating hay nearby.
By John Elliott April 17, 2025
Australia’s meat sector is facing a leadership vacuum. Explore the hidden crisis behind staffing, succession, and ESG risk in food manufacturing.