Screen time. How to turbocharge your resume screening skills
Debbie Morrison • January 18, 2021

Screen time. How to turbocharge your resume screening skills


It can be one of the most laborious parts of the recruitment process. But while screening resumes is often necessary, fact is much of the information they contain is of limited value at best – especially when you consider some studies suggest 75-88% of job applicants aren’t even qualified in the first place!


The good news is, there are usually a few simple things you can do to greatly improve the quality of the resumes you DO receive. There are also little gems of information to be quickly found in most resumes, if you know where to look. As specialists who spend a lot of time reviewing applicant resumes, here are some of the key considerations we have at ELR Executive.


1. Quality beats quantity.

Tired of being swamped with resumes of dubious quality? You may be casting your net too wide, advertising on too many platforms, or simply setting the bar too low. Be specific. Be focussed. And seriously consider if there’s one niche site that’s better suited to your role, remembering it may not always be the same for other roles.


2. Presentation shows passion.

A mastery of grammar and spelling may not be essential for every role. But a poorly written or presented resume can be a big warning sign. Does the candidate really care about their application, or the role? Are their organisational skills up to scratch? Can they be trusted in front of clients? Of course, the flip side are resumes that are so focused on design and style that they lack substance. Watch out for both!


3. Quirky vs weird.

Individual personality quirks can be a breath of fresh air. But over-the-top resumes can also be a sign of trouble to come. One of our pet hates at ELR are peculiar email addresses. Why? They tend to reveal a lack of professionalism, empathy and respect.


4. Be careful what you ask for.

One of the most common flaws we see when screening resumes is missing information. Clearly a candidate who can’t follow instructions about what details to provide is someone to be wary of. But could you be clearer in your advertising about the mandatory skillsets and qualifications required?


5. Look for a clear path.

Career progression is one of great barometers when assessing a resume, especially for more senior roles. Can you see a clear and logical career path from previous roles? Or is there a bit too much zig-zagging?


6. Achievements, not responsibilities.

Every job comes with ‘responsibilities’. But this alone doesn’t mean a candidate actually met them. So, rather than focusing on responsibilities, it’s usually more enlightening to look at a candidate’s actual achievements – both in specific roles and also their career as a whole. What have they delivered on? Where have they excelled? What can they offer you as a prospective employer?


This is far from an exhaustive list. But considering each of these areas is a good starting point when screening applicants. Of course, there are some things a resume simply can’t tell you. So, no matter how strong it may seem, it should only ever be a stepping stone to a face-to-face interview.


Need specialist assistance in reviewing applicant resumes?


Contact ELR Executive today.

A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
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By John Elliott April 17, 2025
Australia’s meat sector is facing a leadership vacuum. Explore the hidden crisis behind staffing, succession, and ESG risk in food manufacturing.