Best Behaviour
John Elliott • Jul 13, 2021

Best Behaviour


“Using smart behavioural interview questions to gain candidate insights”


When you’re assessing candidates for a given position, a resume and cover letter will tell you some things about them, but an interview is the pudding where the proof is to be found. The questions you (or a recruiter, on your behalf) ask in the course of an interview take several forms. There are, of course, basic questions that arise in almost every interview. Some relating to the work history of a candidate – why they took and left various jobs; their goals and objectives, strengths and weaknesses, salary expectations. Behavioural interview questions complement those with deeper insight into the tendencies and preferences of your candidate.


Behavioural, or situational, interview questions ask a candidate to talk about a real-world example when they experienced a particular thing, or took a certain action. So why do we ask them? Simply put: past performance is the best indicator of future performance. What a person has done in the past, the way they’ve responded to various situations, is probably pretty similar to what they’ll do if they end up working for you.


If you plan to include questions like these in your interviews, first you’ll need to determine what questions will produce the most useful insights. To help, here are two questions to ask yourself:


What are the skills, attributes and characteristics that a person will need to be most successful in the position?


What are some situations that someone in this position will frequently have to deal with, or problems that they’ll often need to solve?


For the first question, let’s say you’ve determined that a successful employee needs to be highly detail-oriented, with well-developed analytical skills, and able to work well under pressure. It’s easy to write those words on a resume (and they appear on almost every one), but a great candidate should be able to provide evidence. So you might ask:


“Tell me about a time when you caught an error that others had missed.”


“Tell me about the most complex or difficult information you’ve ever had to analyse.”


“Give me an example of a time you had to juggle an unusually large number of projects and priorities.”


For the second question, imagine that the position involves negotiation of contracts, and some formal presentations. Let’s take a different approach with these examples. Questions that ask a candidate to talk about failure are particularly useful, because they not only give you information about what they’ve done in the past, they also provide signals about how well the person learns from their mistakes. So you might ask:


“Give me an example of a time you were unhappy with the results of a negotiation you were involved in.”


“Give me an example of a time when a presentation you were making wasn’t working and you switched tactics to attempt to turn it around.”


When answering these questions, candidates will often use what’s known as the ‘STAR’ format. ‘S’ stands for ‘Situation’ (what was happening that led to the events they’re about to describe?). ‘T’ stands for ‘Tactic’, or ‘Target’ (what was the plan, and what did they hope to achieve?). ‘A’ stands for ‘Action’ (what would you have seen them do, or known they had done, if you’d been there?). And ‘R’ stands for ‘Result’ (good or bad, what was the outcome?). If the situation was one that evolved and was dealt with relatively quickly or simply, with less planning and deliberation required, ‘CAR’ is fine: Context, Action, Result. Listen for all these elements, and don’t be afraid to ask follow-up or probing questions if you’re not hearing enough detail. Here are a few of my favourites:


“What other options did you consider?”


“How did you feel when that happened?”


“What do you wish you had done differently?”


“What did you learn from the situation that you’ve since used?”


Interviews are, by their very nature, ‘artificial’ environments where everyone is playing a role and putting their best foot forward. Behavioural questions offer a peek into the real-world thoughts and actions of a candidate, and can be a huge help in selecting the one that can offer the on-the-job performance you need. Choose wisely, and ask away.


Want to know more? Get in touch and let’s talk.


Executive introducing new leader as part of executive onboarding process
By John Elliott 09 Apr, 2024
The arrival of a new executive heralds a period of opportunity, transformation, and, inevitably, challenge. The process of integrating this new leader – onboarding – is a critical, often under-emphasised phase that can significantly influence the trajectory of both the individual's and the company's future. So why do so many organisations fail to get executive onboarding right? The High Stakes of Executive Onboarding The adage "well begun is half done" resonates profoundly in executive onboarding. Harvard Business Review reveals a startling statistic: as many as 40-50% of new executives fail within the first 18 months of their appointment. This failure rate is not just a personal setback for the executives; it represents a substantial cost to the company – often up to five times the executive's salary. The reasons for failure? Poor cultural fit, unclear expectations, and inadequate onboarding support top the list. But what makes the consumer goods industry particularly challenging for new executives? It's a dynamic sector where consumer preferences shift rapidly, supply chains are complex, and competition is intense. Here, more than anywhere else, an executive's ability to adapt and lead effectively from the outset is paramount. The Multifaceted Challenges in Onboarding The failure of many organisations in the consumer goods industry to effectively onboard new executives is multifaceted: 1. Tailored Onboarding Versus Standard Processes The provided text emphasises the necessity of a tailored onboarding process for executives, distinct from standard employee onboarding. This is particularly relevant in the consumer goods industry, where executives must navigate unique market dynamics, consumer trends, and complex supply chains in Australia. Tailoring the onboarding process to address these specific industry challenges ensures that executives can hit the ground running with a clear understanding of the landscape they will operate in. 2. The Role of a Dedicated Onboarding Team The concept of a dedicated project team for executive onboarding, as implemented by Palo Alto Networks, could be highly effective in the consumer goods sector. Such a team could focus on providing industry-specific insights, facilitating connections with key stakeholders, and ensuring that new executives understand the nuances of the Australian consumer market. This team would act as a bridge between the executive and the unique aspects of the Australian consumer goods landscape. 3. Engagement During the Notice Period In the consumer goods industry, where market trends and consumer preferences can shift rapidly, keeping executives engaged during their notice period is crucial. This period can be used to familiarise them with current market analyses, consumer behaviour trends, and ongoing projects. This proactive approach ensures that the executive is well-informed and ready to contribute from day one. 4. Cultural Orientation and Familiarity Building a strong cultural connection is vital in any industry but takes on added importance in consumer goods, which often relies on understanding and adapting to cultural nuances to succeed. Regular touchpoints that orient the new executive to the company's culture, values, and consumer-centric approach can help in crafting strategies that resonate with the Australian market. 5. Collaboration Among Various Teams The need for collaboration between HR, Reward, Performance, and Talent teams is pertinent in the consumer goods sector. This collaboration can ensure a unified approach to addressing the specific challenges and opportunities an executive might face in this dynamic industry. For instance, understanding the compensation frameworks and performance indicators specific to different departments within a consumer goods company can aid an executive in making more informed decisions. 6. 'Just-in-Time' Resources The idea of providing ‘just-in-time’ resources is particularly beneficial for executives in the fast-moving consumer goods sector. Given the rapid pace of change in consumer preferences and market trends, having access to real-time data and concise, relevant information can be invaluable. This approach allows executives to stay agile and make decisions based on the latest market insights. 7. Understanding of Performance Cycles In the consumer goods industry, understanding the timing and nuances of performance cycles is critical. This is especially true in a market like Australia, where seasonal trends and events can significantly impact consumer behaviour. The onboarding process should include education on these cycles, preparing executives to plan and execute strategies effectively in sync with these fluctuations. The Role of the Board in Facilitating Successful Onboarding The board of directors plays a pivotal role in the onboarding process. Their actions, or lack thereof, can set the tone for the new executive’s tenure. What should they be doing? Pre-Onboarding Engagement: The process starts before the executive's first day. Boards must ensure clear communication about the company's vision, challenges, and expectations. This early dialogue helps align the executive’s mindset with the company's strategic goals. Structured Onboarding Plan: Developing a comprehensive, customised onboarding plan is crucial. This should cover not just the operational aspects of the role but also the cultural and interpersonal dynamics of the organisation. Mentorship and Networking Support: Assigning a mentor from the board or senior leadership can accelerate the integration process. Additionally, facilitating introductions and networking opportunities within and outside the company is invaluable. Regular Check-Ins and Feedback: Ongoing support doesn’t end after the first week or month. Regular check-ins to provide and receive feedback ensure any issues are addressed promptly. Performance Metrics: Clear, early-established metrics for success help the new executive understand how their performance will be measured. Enhancing Executive Performance through Effective Onboarding The correlation between effective onboarding and enhanced executive performance is well-established. A study by McKinsey found that executives who had a successful onboarding experience were 1.9 times more likely to exceed performance expectations. Furthermore, these executives reported feeling more integrated into the company culture and more effective in their roles earlier than their peers who experienced less structured onboarding. Effective onboarding leads to better decision-making, faster strategy implementation, and a more cohesive leadership team. It builds a foundation of trust and understanding that is crucial in the high-stake, rapidly evolving consumer goods market. Onboarding as a Strategic Imperative Effective executive onboarding goes beyond mere orientation – it is a strategic process that lays the groundwork for long-term success. As we've seen in the consumer goods industry in Australia, a well-planned and executed onboarding process can be the difference between a flourishing leadership tenure and a costly misstep. In an era where the cost of failure is high and the speed of change is relentless, consumer goods companies must view executive onboarding not as a perfunctory checklist but as a fundamental building block of sustainable leadership and organisational success. Remember, your new executive's journey is a reflection of your organisation's commitment to leadership excellence. Invest in their onboarding, and you're investing in the future of your company.
two men are sitting at a table with a laptop and talking to each other .
By John Elliott 18 Mar, 2024
Explore the pivotal choice between internal talent acquisition and hiring via executive search firms in the food and beverage industry for optimal growth.
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